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Archive for February 13, 2013

Top Desired Car Technologies, October 2011 [CHART]

By David Erickson | February 13, 2013

Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.

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North & Latin American Navigation Service Subscribers, 2016 [TABLE]

By David Erickson | February 13, 2013

By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.

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Global Connected-Car System Shipments, 2012 & 2016 [CHART]

By David Erickson | February 13, 2013

More than 105.6 million people drove to work solo in 2011, according to US Census data. This figure represented 76.4% of all employed people in the US over the age of 16.

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B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

By David Erickson | February 13, 2013

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.

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Search Traffic Prompted By 2013 State Of The Union Address [CHART]

By David Erickson | February 13, 2013

Google Politics charted search traffic related to the 2013 State Of The Union address to demonstrate how people searched during President Barack Obama’s speech.

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B2B Marketing Channels By Lead Volume, November 2012 [TABLE]

By David Erickson | February 13, 2013

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.

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Top Global B2B Marketing Channels, November 2012 [CHART]

By David Erickson | February 13, 2013

Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.

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eCommerce Traffic Share By Source, Q4 2011 – Q4 2012 [CHART]

By David Erickson | February 13, 2013

Search engines still dwarf email and social media as an e-commerce traffic driver.

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Video Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]

By David Erickson | February 13, 2013

Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.

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Product Packaging Satisfaction, February 2013 [CHART]

By David Erickson | February 13, 2013

When it comes to overall product satisfaction, packaging matters to almost as many consumers as the brand itself.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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