February 13, 2013 - e-Strategy Trends

Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.

By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.

More than 105.6 million people drove to work solo in 2011, according to US Census data. This figure represented 76.4% of all employed people in the US over the age of 16.

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.

Google Politics charted search traffic related to the 2013 State Of The Union address to demonstrate how people searched during President Barack Obama’s speech.

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.

Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.

Search engines still dwarf email and social media as an e-commerce traffic driver.

Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.