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Archive for February 12, 2013

Top Brands For Customers’ Emotional Engagement, February 2013 [TABLE]

By David Erickson | February 12, 2013

A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.

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Top 10 Brands With The Most Loyal Facebook Fans, February 2013 [TABLE]

By David Erickson | February 12, 2013

Facebook, with a score of 66.6, came in second only to St. Jude Children’s Research Hospital (perhaps not best described as a “brand”), the leader with a score of 77.8.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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