Archive for February 12, 2013
Top 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]
Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
Read MoreeCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
Read MoreEyetracking: Cityscape Photograph [HEATMAP]
This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.
Read MoreWhy People Visit Brands' Social Media Sites, February 2013 [CHART]
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Read MoreCitizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Read MoreFacebook Ad Metrics, Q4 2012 [CHART]
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
Read MoreLocal Mobile Customer Feedback, February 2013 [CHART]
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Read MoreThe Evolution Of Shopping, February 2013 [TABLE]
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.
Read MoreMost Memorable 2013 Super Bowl Ads [TABLE]
With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?
Read MoreUS Retail E-Commerce Spending, Q1 2007 – Q4 2012 [CHART]
Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion.
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