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Archive for February 12, 2013

Top 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]

By David Erickson | February 12, 2013

Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.

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eCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]

By David Erickson | February 12, 2013

Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.

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Eyetracking: Cityscape Photograph [HEATMAP]

By David Erickson | February 12, 2013

This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.

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Why People Visit Brands' Social Media Sites, February 2013 [CHART]

By David Erickson | February 12, 2013

Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.

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Citizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]

By David Erickson | February 12, 2013

Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).

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Facebook Ad Metrics, Q4 2012 [CHART]

By David Erickson | February 12, 2013

After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.

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Local Mobile Customer Feedback, February 2013 [CHART]

By David Erickson | February 12, 2013

Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).

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The Evolution Of Shopping, February 2013 [TABLE]

By David Erickson | February 12, 2013

73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.

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Most Memorable 2013 Super Bowl Ads [TABLE]

By David Erickson | February 12, 2013

With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?

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US Retail E-Commerce Spending, Q1 2007 – Q4 2012 [CHART]

By David Erickson | February 12, 2013

Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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