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Archive for February 11, 2013

Events & Social Media Marketing Checklist [INFOGRAPHIC]

By David Erickson | February 11, 2013

This infographic from Marketo serves as a visual checklist for marketing your event via social media.

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Top Reasons For Consumers To Distrust Online Reviews, April 2012 [CHART]

By David Erickson | February 11, 2013

Poor grammar and spelling were as suspect as a website that seemed untrustworthy in itself.

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How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]

By David Erickson | February 11, 2013

28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.

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Eyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]

By David Erickson | February 11, 2013

While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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