Archive for February 11, 2013
Demographics Of Online CPG Buyers, August 2012 [TABLE]
25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
Read MoreTop Grooming Products Used By American Men, July 2011 [CHART]
For the basics—body wash, shaving tools and shampoo—use is high among males in the US.
Read MoreMen's Grooming Product Sales Growth, 2011 vs 2012 [CHART]
Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.
Read MoreUS Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Read MoreEyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]
Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.
Read MoreUS Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]
While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.
Read MoreOptimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
Read MoreHow People Share Mobile Phone Videos, November 2012 [CHART]
Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
Read MoreEyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
Read MoreVine App Brand Awareness, January 2013 [CHART]
The overwhelming majority, 86.5%, said they were unaware of Vine.
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