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Archive for February 11, 2013

Demographics Of Online CPG Buyers, August 2012 [TABLE]

By David Erickson | February 11, 2013

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.

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Top Grooming Products Used By American Men, July 2011 [CHART]

By David Erickson | February 11, 2013

For the basics—body wash, shaving tools and shampoo—use is high among males in the US.

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Men's Grooming Product Sales Growth, 2011 vs 2012 [CHART]

By David Erickson | February 11, 2013

Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.

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US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]

By David Erickson | February 11, 2013

Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.

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Eyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]

By David Erickson | February 11, 2013
Eye-Tracking - Men and Women - Heatmap

Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.

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US Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]

By David Erickson | February 11, 2013

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.

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Optimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]

By David Erickson | February 11, 2013

IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.

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How People Share Mobile Phone Videos, November 2012 [CHART]

By David Erickson | February 11, 2013

Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.

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Eyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]

By David Erickson | February 11, 2013

This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.

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Vine App Brand Awareness, January 2013 [CHART]

By David Erickson | February 11, 2013

The overwhelming majority, 86.5%, said they were unaware of Vine.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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