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Top Mobile App Types For Data Consumption, September-December 2012 [CHART]

By David Erickson | February 8, 2013

Chart - Top Mobile App Types For Data Consumption

Cisco has released new data from its Visual Networking Index (VNI) Forecast, containing a host of compelling statistics about global mobile data and traffic. Among the interesting findings is a breakdown of the top applications for data consumption, as measured by the Cisco Data Meter during Q4 2012. According to that analysis, video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.

That aligns with research last year from Allot Communications, which found that YouTube alone accounted for one-quarter of global mobile bandwidth in the second half of 2011. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Social Media Marketing, Technographics, Video Marketing, Web Development and tagged Hulu, Mobile Apps, Mobile Social, Mobile Video, Mobile Websites, Music Marketing, Music Streaming, Netflix, Smart Phones, Tablets, Video Streaming, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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