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Archive for February 8, 2013

Consumers' Trust In Online Reviews, August 2012 [CHART]

By David Erickson | February 8, 2013

The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.

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Online News Video Eyetracking [HEATMAP]

By David Erickson | February 8, 2013

This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.

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CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

By David Erickson | February 8, 2013

The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.

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Social Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]

By David Erickson | February 8, 2013

Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.

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Visibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]

By David Erickson | February 8, 2013

A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.

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Pinterest Eyetracking Attention Order [HEATMAP]

By David Erickson | February 8, 2013

This heatmap illustrates the order in which people focus their attention on Pinterest pages.

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2013 Digital Marketing Budget Plans [CHART]

By David Erickson | February 8, 2013

70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.

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Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

By David Erickson | February 8, 2013

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.

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Pinterest Eyetracking [HEATMAP]

By David Erickson | February 8, 2013

This heatmap illustrates where people focus their attention on Pinterest pages.

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Smart Phone Share Of US Mobile Market, October 2011 – December 2012 [CHART]

By David Erickson | February 8, 2013

During the 3-month average ending in December 2012 (Q4), 54% of US mobile subscribers owned a smart phone, a 19.2% rise from the 3-month average ending March 2012 (Q1 – 45.3%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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