Archive for February 7, 2013
Location-Based Mobile Campaigns By Strategy, 2012 [CHART]
36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%).
Read MoreMost Effective Super Bowl Ads [TABLE]
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).
Read MoreTumblr Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Tumblr pages.
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