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Key Performance Indicators For Native Video Ads, December 2012 [CHART]

By David Erickson | February 7, 2013

Chart - Key Performance Indicators For Native Video Ads

Media agencies are holding native video campaigns to similar standards as those for other kinds of campaigns, which suggests that native video could comprise a core part of the marketing mix. Among the most common primary key performance indicators: brand lift, sharing and cost efficiency. Just like video bloggers and other would-be online stars, 13.6% of executives said they monitored YouTube video view counts as well. Read the rest at eMarketer.

Posted in Advertising, Consumer Behavior, Content Marketing, Earned Media, Online Behavior, Social Sharing, Video Marketing and tagged Brand Lift, Direct Response Marketing, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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