February 7, 2013 - e-Strategy Trends

This heatmap illustrates where people focus their attention at StumbleUpon.

Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.

The most common primary key performance indicators were brand lift, sharing and cost efficiency.

This heatmap illustrates the order in which people focus their attention on Twitter pages.

Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.

54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.

This heatmap illustrates where people focus their attention on Twitter profiles.

While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.