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Archive for February 7, 2013

StumbleUpon Eyetracking [HEATMAP]

By David Erickson | February 7, 2013

This heatmap illustrates where people focus their attention at StumbleUpon.

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US Monthly Internet Radio Listeners, 2010-2016 [CHART]

By David Erickson | February 7, 2013

Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

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Objectives For Video Marketing Efforts, December 2012 [CHART]

By David Erickson | February 7, 2013

The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.

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Key Performance Indicators For Native Video Ads, December 2012 [CHART]

By David Erickson | February 7, 2013

The most common primary key performance indicators were brand lift, sharing and cost efficiency.

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Twitter Eyetracking Attention Order [HEATMAP]

By David Erickson | February 7, 2013

This heatmap illustrates the order in which people focus their attention on Twitter pages.

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Branded Online Video Distribution Tactics, December 2012 [CHART]

By David Erickson | February 7, 2013

Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.

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Ad Agencies' Changing Media Mix, February 2013 [TABLE]

By David Erickson | February 7, 2013

54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.

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Twitter Eye Tracking [HEATMAP]

By David Erickson | February 7, 2013

This heatmap illustrates where people focus their attention on Twitter profiles.

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Small Businesses & Search Optimization, February 2013 [TABLE]

By David Erickson | February 7, 2013

While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.

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Planned Time Spent At Facebook In 2013, February 2013 [CHART]

By David Erickson | February 7, 2013

38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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