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Archive for February 6, 2013

Tumblr Eyetracking [HEATMAP]

By David Erickson | February 6, 2013

This heatmap illustrates where people focus their attention on Tumblr pages.

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Online Marketing Budgets & Revenues, February 2013 [CHART]

By David Erickson | February 6, 2013

In-house marketers report spending on average 35% of their total marketing budgets on digital.

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Americans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]

By David Erickson | February 6, 2013

29% of American adults post questions, ideas, and pictures on brands’ social networking sites.

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Digg Eyetracking Attention Order [HEATMAP]

By David Erickson | February 6, 2013

This heatmap illustrates the order in which people focus their attention on Digg pages.

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How SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]

By David Erickson | February 6, 2013

Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.

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Most Exciting Online Opportunities, 2012 vs 2013 [TABLE]

By David Erickson | February 6, 2013

35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.

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Top Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]

By David Erickson | February 6, 2013

Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.

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Digg Eyetracking [HEATMAP]

By David Erickson | February 6, 2013

This heatmap illustrates where people focus their attention on Digg pages.

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Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

By David Erickson | February 6, 2013

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

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Global Online Buyers By Country, 2011-2016 [CHART]

By David Erickson | February 6, 2013

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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