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Archive for February 4, 2013

Consumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]

By David Erickson | February 4, 2013

18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.

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Devices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]

By David Erickson | February 4, 2013

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.

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Online Shopping Cart Metrics, Q3 2011 – Q3 2012 [CHART]

By David Erickson | February 4, 2013

The add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points from 2011 to 2012.

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Shopping Cart Abandonment Rates, Q4 2009 – Q3 2012 [CHART]

By David Erickson | February 4, 2013

Over the past four years shopping cart abandonment rates have run in the 60% range, meaning six in 10 shoppers who place items in a cart do not check out.

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Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]

By David Erickson | February 4, 2013

Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.

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Small Biz Owners Perceptions & Use Of Social Media, February 2013 [CHART]

By David Erickson | February 4, 2013

LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived.

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Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

By David Erickson | February 4, 2013

44% of Americans agree that social networking keeps them in the know about brands and products.

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Consumers Attitudes Toward Social Logins, February 2013 [CHART]

By David Erickson | February 4, 2013

Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.

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Mobile OS Market Share, Q3 2012 [CHART]

By David Erickson | February 4, 2013

64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS.

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Top Planned Mobile Gift Purchases, February 2013 [CHART]

By David Erickson | February 4, 2013

The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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