American eCoupon Users, 2010-2014 [CHART]
While the majority of coupon users continue to redeem promotions found in print publications and circulars, eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million. Growth will come in at 4.6% this year and will remain slow but steady through 2014. The number of users who access coupons via desktop computers is nearing maturity, but mobile coupon users—especially those who redeem via smartphones—are helping to boost overall growth. Read the rest at eMarketer.