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Archive for February 1, 2013

YouTube Eyetracking [HEATMAP]

By David Erickson | February 1, 2013

This EyeTrackShop heatmap illustrates where people focus their attention on YouTube pages.

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Facebook’s Mobile Users, Q4 2010 – Q4 2012 [CHART]

By David Erickson | February 1, 2013

Mobile’s share of ad revenues jumped from 14% in Q3 to 23% in Q4, slightly above at least one prior estimate.

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Top Ten Telecasts Of 2012 [TABLE]

By David Erickson | February 1, 2013

The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.

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Flickr Eyetracking Attention Order [HEATMAP]

By David Erickson | February 1, 2013

This EyeTrackShop heatmap illustrates the order in which people focus their attention on Flickr profile pages.

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

By David Erickson | February 1, 2013

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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Importance Of In-Car Data Access By Age, June 2012 [CHART]

By David Erickson | February 1, 2013

There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.

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Driving & Smart Phone Use, June 2012 [CHART]

By David Erickson | February 1, 2013

Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.

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Flickr Eyetracking [HEATMAP]

By David Erickson | February 1, 2013

This EyeTrackShop heatmap illustrates where people focus their attention to Flickr profile pages.

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Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

By David Erickson | February 1, 2013

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

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American Smart Phone Mobile Coupon Users, 2010-2014 [CHART]

By David Erickson | February 1, 2013

eMarketer estimates the number of smart phone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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