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Archive for January 2013

Online Advertising Revenue Targets, January 2013 [CHART]

By David Erickson | January 31, 2013

7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.

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Average Cost Of Super Bowl Ads, 2008-2012 [CHART]

By David Erickson | January 31, 2013

The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.

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Retail Sales Growth, 2003-2013 [CHART]

By David Erickson | January 31, 2013

Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year.

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Benefits Of Online vs. Offline Advertising, January 2013 [CHART]

By David Erickson | January 31, 2013

23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.

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Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

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Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

Read More

Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

Read More

Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

Read More

Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

Read More

Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

Read More
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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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