Archive for January 2013
Online Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreAverage Cost Of Super Bowl Ads, 2008-2012 [CHART]
The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.
Read MoreRetail Sales Growth, 2003-2013 [CHART]
Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year.
Read MoreBenefits Of Online vs. Offline Advertising, January 2013 [CHART]
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MorePreparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
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