Pharmacy Mobile App Demand, October 2012 [CHART]

Chart - Pharmacy Mobile App Demand

Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one. Three-quarters of respondents said they didn’t know if their pharmacy offered a mobile health app, suggesting an opportunity for pharmacies that have developed such an application to educate consumers on its availability. Read the rest at eMarketer.