Frequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]
E-commerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online,according to survey results from LivePerson. 61% of the online respondents from 5 major Western markets said they spend more in-store than online, compared to 21% who spend more online. When it comes to impulse buys, a whopping 77% said they at least sometimes indulge in this behavior in-store, compared to half who do so online.
That finding is supported by survey results from Wanderful Media, which indicated that more mobile-toting shoppers had recently made an impulse purchase in a store than had done so online (74% vs. 65%). Read the rest at MarketingCharts.