The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year, according to Nielsen. Recent surveys suggest that a significant proportion of viewers will watch as much for the ads as for the game, while other pieces of research have emerged looking at advertising effectiveness, online sharing, brand rankings, and viewing platforms.
One survey finds that while TV will remain the dominant viewing medium, younger consumers will be keeping their connected devices nearby, too. That survey, by Harris Interactive on behalf of Hanon McKendry, indicates that although at least 9 in 10 viewers believe that TV is at least somewhat important to have the best game day experience, 59% of 18-34-year-olds said the same about their computers. A large proportion of that young demographic agreed that their smartphones (47%) and tablets (39%) are an important piece of the experience. Read the rest at MarketingCharts.