Preparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies, per results from a survey by Aquent and the American Marketing Association (AMA). The study, which gauged marketing salaries and recruitment trends, also found that slightly less than half of the respondents feel that they have the people needed on their team to meet the organization’s marketing objectives. Despite these challenges, though, 7 in 10 agree that their marketing strategy will positive impact their organization financially this year.
Overall, 44% of marketers surveyed are expecting an increase in budgets this year, in keeping with recent research showing a general upwards trend in this area. Read the rest at MarketingCharts.