January 30, 2013 - Page 2 of 3 - e-Strategy Trends

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.

9 in 10 American internet users (or 194 million Americans) visited a retail site in December.

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.

On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.