Archive for January 30, 2013
Preparedness Of Marketing Teams, January 2013 [CHART]
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Read MoreLuxury Spending By Affluents In 2013 [TABLE]
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.
Read MoreTime Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]
Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).
Read MoreConsumers’ Savings From CPG Coupons, 2008-2012 [CHART]
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.
Read MoreMost Popular Website Categories During The Holidays, November – December 2012 [CHART]
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Read MoreAmerican Hispanics' Social Shopping Activities, May 2012 [CHART]
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Read MoreAmerican Hispanic Mobile Shoppers By Device, May 2012 [CHART]
Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.
Read MoreUS Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]
Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.
Read MoreMethods Online Americans Use To Watch TV, June 2012 [CHART]
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
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