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Archive for January 30, 2013

Preparedness Of Marketing Teams, January 2013 [CHART]

By David Erickson | January 30, 2013

Only 46% of marketers say their teams are well equipped to handle new trends and technologies.

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Luxury Spending By Affluents In 2013 [TABLE]

By David Erickson | January 30, 2013

18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.

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Time Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]

By David Erickson | January 30, 2013

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

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Consumers’ Savings From CPG Coupons, 2008-2012 [CHART]

By David Erickson | January 30, 2013

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.

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Most Popular Website Categories During The Holidays, November – December 2012 [CHART]

By David Erickson | January 30, 2013

9 in 10 American internet users (or 194 million Americans) visited a retail site in December.

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American Hispanics' Social Shopping Activities, May 2012 [CHART]

By David Erickson | January 30, 2013

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

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American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

By David Erickson | January 30, 2013

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

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US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

By David Erickson | January 30, 2013

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

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Methods Online Americans Use To Watch TV, June 2012 [CHART]

By David Erickson | January 30, 2013

Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.

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Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

By David Erickson | January 30, 2013

On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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