Content marketing, in many ways a natural fit with digital efforts, has grown to become a major focus for B2B marketers. According to a study by Curata, 87% of US B2B marketers used content marketing in 2012.
In 2013, B2B marketers will likely spend on the channels they think are effective in getting content in front of prospects. Of those surveyed by BtoB Magazine, 93% said they used their website for content marketing, followed by social media (65.4%). Read the rest at eMarketer.