Digital Maketing Tactics For Which B2B Spending Will Increase In 2013 [CHART]
Web development was the most widely shared digital priority: 70% of respondents planned to increase spending on websites this year. Email marketing also received attention: 62% said they will be spending more on this outreach. “Web 2.0” technologies such as social media and video got somewhat less attention, though still more than a majority of respondents planned to increase their budgets for both formats. A little over one-third of respondents will be spending more on mobile this year as well. Read the rest at eMarketer.