January 29, 2013 - e-Strategy Trends

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.

1 in 2 consumers from around the world are generally willing to switch to new brands.

Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

Archive for January 29, 2013