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Archive for January 29, 2013

Americans' Online Privacy Concerns, January 2013 [CHART]

By David Erickson | January 29, 2013

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

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CPG Coupon Distribution, 2008-2012 [CHART]

By David Erickson | January 29, 2013

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.

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Consumer Attitudes Toward Purchasing New Products, January 2013 [CHART]

By David Erickson | January 29, 2013

1 in 2 consumers from around the world are generally willing to switch to new brands.

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Hotel Brand Loyalty, January 2013 [CHART]

By David Erickson | January 29, 2013

Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.

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Multitainment Behavior In The US & UK, April 2012 [CHART]

By David Erickson | January 29, 2013

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

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Devices UK Children/Teens Use To Go Online, 2010-2012 [TABLE]

By David Erickson | January 29, 2013

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

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United Kingdom iPad Users, 2010-2016 [TABLE]

By David Erickson | January 29, 2013

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

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United Kingdom Tablet Users, 2010-2016 [CHART]

By David Erickson | January 29, 2013

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

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Western European QR Code Users By Country, July 2012 [TABLE]

By David Erickson | January 29, 2013

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

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Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]

By David Erickson | January 29, 2013

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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