19% of American consumers have used a QR code, per results [PDF] from a Pitney Bowes survey released this month. Of the 4 countries analyzed by the study, the US ranked first in QR code use, ahead of the UK (15%), Germany (14%), and France (12%). While on average, 15% of consumers across those countries report having used a QR code, that percentage rises to 27% among 18-34-year-olds.
Looking at where these QR codes are most often captured, the report reveals that magazines (at 15% of the total sample) are first, followed by mail (13%) packaging (13%), posters (10%), websites (8%), email (5%), and TV (4%). Read the rest at MarketingCharts.