Global Marketing Budgets, October 2011 – January 2013 [CHART]
Marketers around the world report a positive outlook regarding their budgets this month, finds Warc [PDF] in its latest Global Marketing Index (GMI). The budget component of the index improved to a reading of 50.4 this month, its highest level since April 2012 (53.7) and its first positive score since May (50.3). (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)
The overall budget reading was buoyed primarily by sentiment in the Americas, with a solid score of 53.9, up from 50.2 in December 2012. In the Asia-Pacific region, the budget score edged up slightly to 48.1, but remained in negative territory. And in Europe, the score remained firmly negative, at 46.2 (from 44.8). Read the rest at MarketingCharts.