B2B Marketing Data Reliability, January 2013 [CHART]

Chart - B2B Marketing Data Reliability

Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%), according to a new study from NetProspex. The study examined hundred of millions of B2B contacts over the past year, evaluating database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability. Using standardized scores for each component, the study arrives at a data health scale, with 98% of companies scoring on the lower end of the scale, and just 2% having “functional” databases. Read the rest at MarketingCharts.