Archive for January 28, 2013
B2B Marketing Data Reliability, January 2013 [CHART]
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreVeracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read MoreConsumer Money-Saving Strategies, Q4 2012 [CHART]
22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.
Read MoreNon-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreTexting Prospects, January 2013 [CHART]
The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.
Read MoreLocal Ad Sales Forecast For 2013 [CHART]
89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.
Read MoreB2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreGlobal Marketing Budgets, October 2011 – January 2013 [CHART]
Marketers around the world report a positive outlook regarding their budgets this month.
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