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Archive for January 25, 2013

Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

By David Erickson | January 25, 2013

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

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North American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]

By David Erickson | January 25, 2013

Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.

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North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

By David Erickson | January 25, 2013

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

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North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

By David Erickson | January 25, 2013

The iPad saw the greatest percentage of publishers charging for content across publication categories.

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Percentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]

By David Erickson | January 25, 2013

Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.

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North American Publishers That Format Content For Mobile, 2009-2013 [CHART]

By David Erickson | January 25, 2013

2013 will be the first time 100% of publishers will format their content for mobile.

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Concern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]

By David Erickson | January 25, 2013

Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.

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How People Find Consumer Electronics Reviews, September 2012 [CHART]

By David Erickson | January 25, 2013

Consumers hungry for reviews are most likely to search for them online.

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Consumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]

By David Erickson | January 25, 2013

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

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Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

By David Erickson | January 25, 2013

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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