January 25, 2013 - e-Strategy Trends

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

The iPad saw the greatest percentage of publishers charging for content across publication categories.

Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.