Mobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Mobile device usage is undoubtedly changing shoppers’ relationships with retail brands. Research from Adobe and Harris Interactive indicates that mobile retail apps, in particular, may affect the relationship for the better. According to the December study, two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand. And roughly the same number became more favorable toward the brand after using a shopping app. Read the rest at eMarketer.