How Mobile Americans Learn About Shopping Apps, December 2012 [CHART]

By David Erickson | January 24, 2013

Chart - How Mobile Americans Learn About Shopping Apps

In terms of how shoppers learn about those apps, survey respondents primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends. Additionally, websites and Facebook were other drivers of mobile app discovery. Read the rest at eMarketer.

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