January 24, 2013 - e-Strategy Trends

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.

Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.

Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.

Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.