Archive for January 24, 2013
How People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreLocal Digital vs Total Ad Spending, 2012 & 2013 [TABLE]
US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.
Read MoreWhy People Want Mobile Apps From Retailers, August 2012 [CHART]
Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.
Read MoreHow Mobile Americans Learn About Shopping Apps, December 2012 [CHART]
Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.
Read MoreMobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MorePreferred Online Channels Of Luxury Marketers, October 2012 [CHART]
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.
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