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Archive for January 24, 2013

How People Talk About TV By Generation, September 2012 [TABLE]

By David Erickson | January 24, 2013

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.

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Changes In SMBs' Ad Spending Tactics For 2013 [TABLE]

By David Erickson | January 24, 2013

Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.

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Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

By David Erickson | January 24, 2013

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

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Local Digital vs Total Ad Spending, 2012 & 2013 [TABLE]

By David Erickson | January 24, 2013

US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.

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Google+ Eyetracking Attention Order [HEATMAP]

By David Erickson | January 24, 2013

Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.

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Why People Want Mobile Apps From Retailers, August 2012 [CHART]

By David Erickson | January 24, 2013

Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.

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How Mobile Americans Learn About Shopping Apps, December 2012 [CHART]

By David Erickson | January 24, 2013

Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.

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Mobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]

By David Erickson | January 24, 2013

Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.

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Luxury Marketing Content & Tactics, October 2012 [CHART]

By David Erickson | January 24, 2013

The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.

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Preferred Online Channels Of Luxury Marketers, October 2012 [CHART]

By David Erickson | January 24, 2013

Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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