Global Facebook Ad Spending By Device & OS, December 2012 [CHART]

By David Erickson | January 23, 2013

Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer. Read the rest at eMarketer.

Posted in Advertising, Mobile Behavior, Mobile Marketing, Technographics and tagged Android, Apple, Facebook Advertising, iOS, Mobile Social, Smart Phones, Tablets