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Global Facebook Ad Spending By Device & OS, December 2012 [CHART]

By David Erickson | January 23, 2013

Chart - Global Facebook Ad Spending By Device & OS

Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer. Read the rest at eMarketer.

Posted in Advertising, Mobile Behavior, Mobile Marketing, Technographics and tagged Android, Apple, Facebook Advertising, iOS, Mobile Social, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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