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Archive for January 23, 2013

Global Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]

By David Erickson | January 23, 2013

85% of luxury marketers said they planned to increase their digital marketing spend in 2013.

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Global Facebook Ad Revenues By Segment, 2012-2018 [CHART]

By David Erickson | January 23, 2013

Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.

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Global Facebook Advertising CPC Rates By Device, December 2012 [CHART]

By David Erickson | January 23, 2013

Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.

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Global Facebook Ad Spending By Device & OS, December 2012 [CHART]

By David Erickson | January 23, 2013

Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.

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Global Facebook Ad Spending By Device, December 2012 [CHART]

By David Erickson | January 23, 2013

Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.

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Consumer Purchase Decision Information Sources, January 2013 [CHART]

By David Erickson | January 23, 2013

Consumers still look first to their friends and family for advice regarding their purchase decisions.

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Customer Insights Via Social Media, January 2013 [CHART]

By David Erickson | January 23, 2013

4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.

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Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

By David Erickson | January 23, 2013

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.

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Attitudes Toward Restaurant Loyalty Program, January 2013 [TABLE]

By David Erickson | January 23, 2013

Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program.

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Data-Related Marketing Spending, 2012 vs 2013 [CHART]

By David Erickson | January 23, 2013

68% of marketers plan to greatly (20%) or slightly (48%) increase their data-related marketing expenditures this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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