Mobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company, finds ForeSee [PDF] in a new study. That makes luxury brand shoppers 40% more likely than shoppers at the top 100 e-retail sites (by sales volume) to have ever used their mobile device to interact with a brand (59% vs. 42%), according to the study. Among those who have used their device, one-quarter of luxury brand shoppers said they made a purchase, compared to 16% of top-100 shoppers. Luxury mobile shoppers also were more likely to research products on their devices (56% vs. 40%), compare products or prices while in-store (24% vs. 18%), and use retailer-developed mobile shopping applications (13% vs. 10%).
Of those who used their mobile while in-store, 65% of luxury shoppers accessed the store’s website, while 39% visited a competitor’s website and 24% a shopping comparison website. Read the rest at MarketingCharts.