Mobile Search Engine Traffic Market Share, Q4 2012 [CHART]

By David Erickson | January 22, 2013

Chart - Mobile Search Engine Traffic Market Share

RKG’s latest quarterly report covering client activity across various marketing channels contains a host of notable statistics and trends. One of those is the continuing rise of mobile’s share of organic and direct traffic, which increased to almost 20% in Q4 2012. The study shows that mobile activity on Google far outpaced Yahoo and Bing. Factoring in estimated iOS 6 visits, the report finds that 27% of Google searches were mobile, compared to 19% for Yahoo and just 6% for Bing. Without accounting for iOS 6, mobile traffic accounted for 23% share of Google traffic for the quarter. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Technographics and tagged , , , , ,