Chart - Americans' Engagement With Brands On Social Networks By Demographic

47% of Americans agree that they follow or engage with at least one brand on a social networking site, according to survey results from Ipsos Open Thinking Exchange, putting the US slightly above the 24-country average (44%) in brand engagement. Within the US, women are 21% more likely than men to say they engage with brands on social networks, and 18-34-year-olds are more than twice as likely as those 50 and up to do so (63% vs. 29%). Read the rest at MarketingCharts.