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Archive for January 22, 2013

Holiday eCommerce Traffic Sources, January 2013 [CHART]

By David Erickson | January 22, 2013

Only 2% of traffic to retailers during the holiday season came from social networks.

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Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

By David Erickson | January 22, 2013

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

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Mobile Use By Luxury Brand Shoppers, January 2013 [CHART]

By David Erickson | January 22, 2013

59% of luxury brand shoppers say they’ve used mobile to interact with a company.

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Consumer Sentiment About Community Involvement By Brands, January 2013 [CHART]

By David Erickson | January 22, 2013

61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.

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Mobile Search Engine Traffic Market Share, Q4 2012 [CHART]

By David Erickson | January 22, 2013

Mobile activity on Google far outpaced Yahoo and Bing.

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Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]

By David Erickson | January 22, 2013

Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.

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Americans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]

By David Erickson | January 22, 2013

47% of Americans agree that they follow or engage with at least one brand on a social networking site.

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eShoppers' In-Store Experience Expectations, January 2013 [CHART]

By David Erickson | January 22, 2013

Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.

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Website Email Acquisition Tactics, January 2013 [CHART]

By David Erickson | January 22, 2013

22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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