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Archive for January 21, 2013

Global Ad Spending Growth, 2011 vs 2012 [CHART]

By David Erickson | January 21, 2013

Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year.

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Information Sought From Health-Related Sites By Gender, January 2012 [CHART]

By David Erickson | January 21, 2013

Almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men.

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Preferred Health-Related Websites, January 2012 [CHART]

By David Erickson | January 21, 2013

General health websites were in high demand among those who visited a health-related site over the previous six months, viewed by 59% of them.

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Most Trusted Sources For Health Care Decisions, September 2012 [CHART]

By David Erickson | January 21, 2013

More than one out of five internet users named the internet as their most trusted source of medical information.

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American Mobile Buyers, 2011-2016 [CHART]

By David Erickson | January 21, 2013

Retail trends and the latest research leads eMarketer to believe that 72 million people in the US will make a purchase through a mobile device in 2013.

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US Mobile Shopping Penetration, 2011-2016 [CHART]

By David Erickson | January 21, 2013

eMarketer forecasts the number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers and represent 62% of digital shoppers.

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US Retail mCommerce By Device, 2011-2016 [TABLE]

By David Erickson | January 21, 2013

US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year.

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Reasons People Bypass Social Logins, December 2012 [CHART]

By David Erickson | January 21, 2013

Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.

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Benefits Of Social Logins, December 2012 [CHART]

By David Erickson | January 21, 2013

47% of US internet users have never logged in to a website or mobile app using social sign-in.

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Mobile Banking Security Concerns, February 2012 [CHART]

By David Erickson | January 21, 2013

Despite the obvious appeal of mobile services to an increasingly mobile-first population, there remain significant concerns.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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