Physicians' Online Content Consumption, Q1 2012 [CHART]
comScore reported that the most time spent online by US physicians was for so-called HCP content (34%). (HCP content is a broad term for information tailored for physicians [i.e., “health care providers”]. A typical HCP-content website would be Medscape.) Pharma support sites were the next most commonly used in terms of time spent (14%). Read the rest at eMarketer.