Parental Attitudes Toward Their Family's Technology Use, September 2012 [CHART]
Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones. Read the rest at eMarketer.