When millennials were children, digital usage was often a dividing line between them and their parents. Now it’s common ground. Today’s parents have the digital knowledge to impart wisdom and set rules. But kids get to put in their two cents about the household’s digital equipment. More than half the parents of 8- to 12-year-olds polled in March 2012 by JWT said their kids influenced the family’s computer purchases.
Looking at households with kids ages 0 to 8, Sesame Workshop in April 2012 found nearly all had computers and a large majority had web-enabled phones. Read the rest at eMarketer.