January 18, 2013 - e-Strategy Trends

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.

Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.

eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones.

The most time spent online by US physicians was for so-called Health Care Providers content.

For information, news, tools and, increasingly, patient health records, a considerable 81% of US physicians went to sites targeted to health care professionals in Q1 2012.

The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.