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Archive for January 18, 2013

American Mobile Banking Customers By Demographic, September 2012 [CHART]

By David Erickson | January 18, 2013

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

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Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

By David Erickson | January 18, 2013

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

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Generation V Social Network Behavior, February 2012 [CHART]

By David Erickson | January 18, 2013

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

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Generation V Mobile Device Use By Age, 2012 [CHART]

By David Erickson | January 18, 2013

54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.

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Device Ownership Among American Households With Children, 2010 & 2012 [CHART]

By David Erickson | January 18, 2013

Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.

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Parental Attitudes Toward Their Family's Technology Use, September 2012 [CHART]

By David Erickson | January 18, 2013

eMarketer estimates that 45% of kids under the age of 12 will be internet users this year, with digital activity more prevalent among older children than younger ones.

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Physicians' Online Content Consumption, Q1 2012 [CHART]

By David Erickson | January 18, 2013

The most time spent online by US physicians was for so-called Health Care Providers content.

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Physician Interest In Participating In Pharmaceutical Promotional Programs, Q2 2012 [CHART]

By David Erickson | January 18, 2013

For information, news, tools and, increasingly, patient health records, a considerable 81% of US physicians went to sites targeted to health care professionals in Q1 2012.

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Time Spent Online By American Physicians By Category, Q1 2012 [CHART]

By David Erickson | January 18, 2013

The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.

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Technologies Through Which Mobile Americans Get News, September 2012 [CHART]

By David Erickson | January 18, 2013

42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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