Cable news shows may be seeing a dip in viewership among digital-savvy US consumers. According to a January survey by AYTM Market Research, 37% of internet users surveyed said they watched less cable TV news than they did five years earlier. The survey points to both online news sites and online video clips as drawing more attention from news seekers.
Online news reading has become a commonplace activity among US consumers, with the frequency of online news reading having passed that of cable TV news watching, according to the survey. While 39% of respondents said they read online news every day, only 25% said they watched cable TV news every day. Moreover, a mere 4% said they never read news online, compared with nearly 20% who said they never watched cable TV news. Read the rest at eMarketer.