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Archive for January 17, 2013

US Internet Users Who Watch News Videos Online, January 2013 [CHART]

By David Erickson | January 17, 2013

More than half of internet users surveyed said they watched news clips online—45% watched short video clips, 19% live-streamed video, and 14% viewed full online news shows.

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Frequency With Which Americans Read News Online, January 2013 [CHART]

By David Erickson | January 17, 2013

39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.

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Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]

By David Erickson | January 17, 2013

Millennials were the most likely to use mobile and tablet apps.

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US Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]

By David Erickson | January 17, 2013

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

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US Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]

By David Erickson | January 17, 2013

Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.

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Mobile Device Use For New Year's Resolutions By Gender, December 2013 [CHART]

By David Erickson | January 17, 2013

The resolutions people were most likely to seek aid for on smart phones were everyday challenges: being on time, keeping in touch, budgeting, reading more and counting calories.

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Mobile-Aided New Year's Resolutions By Gender, December 2012 [CHART]

By David Erickson | January 17, 2013

More than one in four US smart phone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.

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Purchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]

By David Erickson | January 17, 2013

93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.

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Traditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]

By David Erickson | January 17, 2013

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.

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Creative Email Feature Trends, January 2013 [CHART]

By David Erickson | January 17, 2013

52% of respondents report having used an animated GIF in their email creatives.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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