January 17, 2013 - e-Strategy Trends

More than half of internet users surveyed said they watched news clips online—45% watched short video clips, 19% live-streamed video, and 14% viewed full online news shows.

39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.

Millennials were the most likely to use mobile and tablet apps.

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.

The resolutions people were most likely to seek aid for on smart phones were everyday challenges: being on time, keeping in touch, budgeting, reading more and counting calories.

More than one in four US smart phone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.

93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.