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Archive for January 16, 2013

Search Engine Advertising Market In The US, UK & France, September 2012 [TABLE]

By David Erickson | January 16, 2013

According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers generated 80% of clicks on Google.

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American Online Cross-Channel Shopping Behavior, January 2013 [CHART]

By David Erickson | January 16, 2013

US consumers are increasingly “channel-hopping” while shopping.

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Mobile Rich Media Ad Pricing, Q4 2012 [CHART]

By David Erickson | January 16, 2013

Rich media ad units on its real-time bidding exchange received higher eCPMs throughout the quarter, but did not always get correspondingly higher click-through rates.

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Online Video Advertising Views, 2012 [CHART]

By David Erickson | January 16, 2013

Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion.

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B2B Marketing Budget Growth, 2012 vs 2013 [CHART]

By David Erickson | January 16, 2013

48.7% of B2B marketers expect to increase their budgets this year.

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Shopping Cart Recovery Email Timing, 2011 vs 2012 [CHART]

By David Erickson | January 16, 2013

The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.

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Live vs. Time-Shifted Television Viewing, Q3 2012 [CHART]

By David Erickson | January 16, 2013

Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.

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Google vs. Baidu: Global Search Engine Market Share, Q4 2012 [CHART]

By David Erickson | January 16, 2013

Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending on the search engine by 13% year-over-year.

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Content Marketing Budget Allocations, January 2013 [CHART]

By David Erickson | January 16, 2013

Marketers are spending an average of 12% of their budgets on content marketing.

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SMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]

By David Erickson | January 16, 2013

SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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