January 16, 2013 - e-Strategy Trends

According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers generated 80% of clicks on Google.

US consumers are increasingly “channel-hopping” while shopping.

Rich media ad units on its real-time bidding exchange received higher eCPMs throughout the quarter, but did not always get correspondingly higher click-through rates.

Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion.

48.7% of B2B marketers expect to increase their budgets this year.

The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.

Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.

Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending on the search engine by 13% year-over-year.