The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012, finds Listrak in its latest shopping cart abandonment study. Even so, adoption of this practice remains sparse, with less than 1 in 5 retailers tracked sending cart abandonment emails. Specifically, in 2012, 19% of the 1,000 companies sent at least one email, up from 14.6% in 2011. Much of that growth was fueled by the Second 500, with a 75.7% increase to 18.8% adoption.
The top 500 saw a more modest increase in shopping cart abandonment email adoption, up 4.8% year-over-year to 19.4%. Read the rest at MarketingCharts.