8 in 10 marketers at major luxury brands report having spent more on digital marketing in 2012 than in 2011, find ShopIgniter and Luxury Interactive in a January study. That trend ought to continue into this year, as 85% plan to spend more on digital marketing this year over last. Budgets were up in 2012 across key digital channels, with 77% investing more in social media and 48% spending more on mobile marketing.
Social media, tapped for an increase in spend by 72% of luxury marketers, stil doesn’t eat up much of the digital media budget, though. In fact, three-quarters of the respondents said that they dedicate between 0 and 20% of their digital marketing spend to social. Just 1 in 10 are heavily invested, allocating more than 40% of the digital pie to social. Read the rest at MarketingCharts.