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Archive for January 15, 2013

Luxury Marketers' Satisfaction With Social Media Results, January 2013 [CHART]

By David Erickson | January 15, 2013

Asked how their social media efforts are performing, 63% of luxury marketers were fairly satisfied with their results but are working to improve them.

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Shopping Cart Recovery Email Marketing Trends, 2011 vs 2012 [CHART]

By David Erickson | January 15, 2013

The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012.

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Heavy Data Consumers By Device, January 2013 [CHART]

By David Erickson | January 15, 2013

Smart phone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smart phones and frequent use of tablets in WiFi areas rather than on cellular networks.

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Tablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]

By David Erickson | January 15, 2013

Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.

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Most Exciting Digital Marketing Opportunities In 2013 [CHART]

By David Erickson | January 15, 2013

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.

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SMB Media Ad Buys, January 2013 [CHART]

By David Erickson | January 15, 2013

Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.

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Luxury Marketers' Spending Trends, 2011-2013 [CHART]

By David Erickson | January 15, 2013

8 in 10 marketers at major luxury brands report having spent more on digital marketing in 2012 than in 2011.

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Google Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]

By David Erickson | January 15, 2013

Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).

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US Facebook Ad Metrics, Q2-Q4 2012 [CHART]

By David Erickson | January 15, 2013

The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients.

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Purposes Of Retailers' Mobile Strategies, January 2013 [CHART]

By David Erickson | January 15, 2013

A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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