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Archive for January 11, 2013

Likelihood Of Purchasing A Vehicle Online, 2009-2011 [CHART]

By David Erickson | January 11, 2013

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers.

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US Retail mCommerce As A Percentage Of Retail eCommerce Sales By Device, 2011-2016 [CHART]

By David Erickson | January 11, 2013

The rapid rise in mcommerce sales on tablets means that such purchases will account for 9.4% of all retail ecommerce sales this year, and 16.9% of the total by 2016.

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US Retail mCommerce Sales By Device, 2011-2016 [CHART]

By David Erickson | January 11, 2013

This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015.

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Frequency Of Mobile Social Network Visits, July 2011 & March 2012 [CHART]

By David Erickson | January 11, 2013

In the US, 60% of smartphone users surveyed by Google in March 2012 reported that they visited mobile social networks daily, up from 54% in July 2011.

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Devices On Which People Access Social Media, 2011 & 2012 [CHART]

By David Erickson | January 11, 2013

There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.

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Global Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]

By David Erickson | January 11, 2013

North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.

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Global Digital Ad Spending, 2010-2016 [CHART]

By David Erickson | January 11, 2013

Worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by a further 15.1% in 2013 to $118.4 billion.

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Retail mCommerce, 2011-2016 [CHART]

By David Erickson | January 11, 2013

Mobile devices had a strong influence on the 2012 holiday season, and look set to continue that momentum through this year and beyond.

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US Retail Search Advertising Metrics For 2012 Holiday Season [TABLE]

By David Erickson | January 11, 2013

Average return on ad spend crept up 1% from last year to $5.84, while conversion rates increased 4% to 2.84%, and average order value was up 3% to $109.46.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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