Time Spent On Mobile By Activity, January 2013 [CHART]
Nielsen has released a new report containing a range of figures related to how US consumers use different forms of media and devices. Among them, a breakdown of the top 8 activities performed on mobiles, by function. The top activity, texting, occupies 14.1% of consumers’ mobile time. Coupled with the 5.3% devoted to email and instant messaging, that means that about 1 in every 5 minutes spent on a mobile phone is spent messaging in some form. The next biggest category? Social networking, which occupies 10.2% of mobile time. Read the rest at MarketingCharts.
Posted in Consumer Behavior, Content Marketing, Email Marketing, Instant Messaging, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics, Video Marketing, Visual Communications, Web Development and tagged Maps, Mobile Apps, Mobile Email, Mobile Music, Mobile Phones, Mobile Social, Music Marketing, Smart Phones, Text Message Marketing